“Though the concept and ideals behind Fusion are very similar to The Deck, I think you’ve trumped them in the sense that the majority of your ads are simply more relevant to an average joe. A lot of what The Deck advertises I simply couldn’t afford. Fusion on the other hand serves a lot more “people relevant ads”. So, in other words, I can go a step further than clicking on the link in the ad - I can make a purchase.”
A telling comment from Jonathan Davies on Michael’s article The State of Fusion.
This is rewarding to me. As Michael points out in his post, our model imitates The Deck, but our focus does not. With the price of The Deck ads being what they are, we felt from the beginning that there was an opportunity to focus on ‘the small guy’.
Whether a developer who can’t afford a Deck ad or a blogger who’s not quite big enough for The Deck network, there was room to grow. After a year of planning and simply getting off the ground, it’s been exciting to see all the interest and appreciation from the people who drive this entire business—the readers.
Thanks for all the positive feedback!
