There has been a lot of great discussion over this issue in the past, but I’m still left wishing for some consistency. Two recent downloads illustrated this nicely:

Here’s a lovely illustration that comes with the newest release of Camino. Unfortunately, it’s only that — an illustration. It does a decent job of describing to the user one possible method of getting the application into their Applications folder.
But how many users attempt to perform the action by clicking and dragging on the illustration? I’d guess it’s a significant number.

The Chrome for Mac beta installer doesn’t look quite as nice, but at least the Applications folder alias on the bottom works for a drag and drop operation.
Now if we could only expect the same behaviour every time.
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