Here’s an interesting article from German iPhone shop FutureTap. They shared a lot of information on the acquisition of Where To (iTunes link) and the profit they experienced from sales of the app.
Of interest to me was the details on their marketing efforts:
While in the first half of the year we had decent success with cost-per-click campaigns such as Google Adwords, in the recent past virtually all sorts of paid advertising were totally ineffective (with Admob and Facebook offering the worst value in terms of ad dollars spent per sale).
As a platform, the iPhone has too much potential for the marketing of apps to remain ineffective. Someone will have to come up with a decent solution at some point.
