Grounded & Steadfast

The journal of Chris Bowler, a collection of thoughts on faith, business, design, and the creative process.

Nov 20th, 2012

Similar to Sacha Grief’s comments, Andrew Peek makes the case for the importance of side projects. He asserts that they are necessary for our creativity, even if our day job allows us to flex our creative muscles.

This rings true to me. No matter what you’re doing, grunt work will be involved. A project where you can envision the end goal from the first step, then bring it to pass, is a refreshing change from the nitty gritty work you do all day. That’s why we all have so many “great” ideas — even if they don’t all come to fruition.

Even the side project that doesn’t see the light of day allows me to flex my creative muscle.