“The most effective ads are the ones placed within a permission-based content model, because it’s a model built on trust. One friend recommending something to another friend is worth its weight in marketing gold.”
Shawn Blanc gets the virtues of good web based advertising. This is exactly how we want Fusion to operate — we think of ourselves more as a personal recommendation channel, rather than merely an ad network.
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nickrunyan reblogged this from chrisbowler and added:
big fan of the permission-based...theory. It seems that, as long as advertising provides...
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chrisbowler posted this
