“At best, iAd will provide advertisements for things I’m not really that interested in, but do so in a respectful and useful way. Fusion, though, knows what excites me and my readers, because they get excited over the same things, and so they can tell me there’s someone doing something that I’m likely to be genuinely interested in.”
Here’s an interesting article from German iPhone shop FutureTap. They shared a lot of information on the acquisition of Where To (iTunes link) and the profit they experienced from sales of the app.
Of interest to me was the details on their marketing efforts:
While in the first half of the year we had decent success with cost-per-click campaigns such as Google Adwords, in the recent past virtually all sorts of paid advertising were totally ineffective (with Admob and Facebook offering the worst value in terms of ad dollars spent per sale).
As a platform, the iPhone has too much potential for the marketing of apps to remain ineffective. Someone will have to come up with a decent solution at some point.
It looks like Apple is making a hard push for the holidays, judging by this ad I came across on NFL.com today. I’m sure it cost them a pretty penny.
An interesting ad as well — Hodgman leaves the side panel and starts accosting the ‘PC Switchers’ on one of the upper screens. Clever.
