Posts tagged iAds
“At best, iAd will provide advertisements for things I’m not really that interested in, but do so in a respectful and useful way. Fusion, though, knows what excites me and my readers, because they get excited over the same things, and so they can tell me there’s someone doing something that I’m likely to be genuinely interested in.”
Kyle Baxter gets it.
“Apple got part of it right–ads need to be meaningful and useful–but being relevant is just as important for ads to be useful. At this point, they’re still delivering ads, whereas Fusion and the Deck are more delivering recommendations than they are ads. There’s a big difference, and I suspect many developers would rather use ad services like them rather than iAds. There should be room for both on the device.”
Amen Kyle Baxter, amen.
